The impact of any media ministry is directly linked to the size and quality of the audience it reaches. Securing a strong portfolio of stations for our clients is an ongoing and relentless assignment. It includes buying airtime where necessary and monitoring the impact of every dollar spent.
We serve as the liaison between the ministry and the radio station ensuring constant contact with our broadcast partners. From promotional materials, attendances at conferences and conventions, and on-site visits, we believe building strong friendships with stations is a critical component for achieving success.
Radio listeners, television viewers, and Internet surfers consume our content at will. As such, it’s our job to engage them at meaningful levels in order to gain their trust and capture their imagination. This requires excellence in production techniques. In order to maintain and grow a loyal audience, we take great pride at exceeding our clients' expectations on the quality of production delivered.
It’s one thing to create a strong media product. It’s quite another to make the business model work. We collaborate with our non-profit ministry clients to ensure successful marketing and fundraising plans. These strategies are executed on the air, in the mail, and over the Internet.
Words are powerful. Writing for the ear is an art form. We take this assignment very seriously. Our team of writers and producers carefully craft creative copy and work with personalities and announcers to ensure maximum response from listeners. RKC provides decades of combined experience with a proven track record of engaging an audience that yields response.
Successful media ministries must engage in productive direct mail campaigns. We craft the annual print campaign and execute the messaging—in whatever capacity the client desires.